launch32 is a campaign of recognition with the goal of establishing 32 new ICT businesses within the Greater Saint John Region in 36 months. The companies may be created or relocated. This initiative was announced during the Ignite Summit in November 2004 while simultaneously announcing 4 new companies to the region.

 

There are several propelsj initiatives and activities which are integral to the success of this campaign. They include Catalict (the propelsj technology accelerator), Project DNA (UNB study of the current state of the ICT industry in Saint John), the Marketing and Communications Plan, as well as business recruitment activities with partner organizations.

 

Catalict, launched in Fall 2006, is the primary tool with which propelsj supports start-up ICT companies. This support includes mentoring, supporting and facilitating placement, media engagement, and partnership with the University of New Brunswick (UNB) and the New Brunswick Community College (NBCC).

 

launch32 engages the marketing process by promoting the vision of Catalict with the private sector, the University and Community College and including engaging in discussions, lectures, and presentations designed to increase awareness and support of the acceleration activities. Project DNA provides a description of the sector itself and recommended systemic improvements designed to improve the environment including support mechanisms such as access to capital and markets.

Our launch32 members: